K2 KOREA launched K2 KOREA Group’s total shopping platform “theKconnect”
- Date2022/05/17 11:56
- Hit 1,080
K2 KOREA launched K2 KOREA Group's total shopping platform "theKconnect"
2022-04-29
K2 KOREA(CEO Young Hun Jung) opened K2 KOREA Group’s total shopping platform “theKconnect”.
Customers can find whole 6 K2 KOREA Group brands (K2, Eider, Dynafit, W.Angle, Piretti, K2 Safety) in one platform.
K2 KOREA will create the synergy effect between warehousing, marketing and sales through this platform and show more efficient, consistent branding strategy.
theKconnect shows the products according to each category, such as brand, product type(apparel, shoes, accessories), and gender to provide convenient shopping experience.
In addition, in “Style” category, products are curated according to various outdoor activities like hiking, sports, golf, lifestyle and workwear.
K2 KOREA Group has a goal to make a bigger progress with theKconnect in 2022.
Last year K2 KOREA Group’s 5 corporations (K2 KOREA, Eider, Dynafit, FCG Korea, K2 Safety) recorded about 875million USD in total sales,
the increasing rate was about 9.5% compare to 2020.
K2 and Eider recorded the biggest sales among 5 corporations, about 355million USD and 225million USD each.
Dynafit, FCG Korea, K2 Safety recorded as follows, 130million USD, 83million USD, 82million USD.
The sales increasing rate was especially high in K2 and Dynafit, each 14.2%, 13.1%, and led to the sales increase of whole K2 KOREA Group.
This year, K2 KOREA Group will create a synergy effect again with new shopping platform “theKconnect” under the lead of these two brands.
2022-04-29
K2 KOREA(CEO Young Hun Jung) opened K2 KOREA Group’s total shopping platform “theKconnect”.
Customers can find whole 6 K2 KOREA Group brands (K2, Eider, Dynafit, W.Angle, Piretti, K2 Safety) in one platform.
K2 KOREA will create the synergy effect between warehousing, marketing and sales through this platform and show more efficient, consistent branding strategy.
theKconnect shows the products according to each category, such as brand, product type(apparel, shoes, accessories), and gender to provide convenient shopping experience.
In addition, in “Style” category, products are curated according to various outdoor activities like hiking, sports, golf, lifestyle and workwear.
K2 KOREA Group has a goal to make a bigger progress with theKconnect in 2022.
Last year K2 KOREA Group’s 5 corporations (K2 KOREA, Eider, Dynafit, FCG Korea, K2 Safety) recorded about 875million USD in total sales,
the increasing rate was about 9.5% compare to 2020.
K2 and Eider recorded the biggest sales among 5 corporations, about 355million USD and 225million USD each.
Dynafit, FCG Korea, K2 Safety recorded as follows, 130million USD, 83million USD, 82million USD.
The sales increasing rate was especially high in K2 and Dynafit, each 14.2%, 13.1%, and led to the sales increase of whole K2 KOREA Group.
This year, K2 KOREA Group will create a synergy effect again with new shopping platform “theKconnect” under the lead of these two brands.