Eider, reentering the European market in earnest, Signing Ceremony of Eider License Agreement
- Date2022/07/08 15:35
- Hit 550
Eider, reentering the European market in earnest, Signing Ceremony of Eider License Agreement
Outdoor fashion brand Eider announced on the 6th that the signing ceremony was held last month at the K2 Korea Group HQ in Gangnam-gu to announce the reverse entry into the European market, the homeland of the brand.
Eider is an outdoor brand started in France in 1962. K2 Korea Group brought Eider into Korea by signing the License Agreement in 2006.
Eider acquired Korea trademark rights in 2009 and global trademark rights in 2020.
An Eider official said, "It is meaningful in that it is reentering to Europe, the homeland of the brand.
As a result, “Korea, as the headquarters of global Eider, will introduce its brand identity to the world”
Regarding the selection of Europe as the first country to enter, he said, "In order to strengthen the originality of Eider and develop the brand value,
we decided that it is the first thing to stably develop Eider in Europe with a partner with a high understanding of the European outdoor market."
Snowleader SAS is a professional outdoor distributor established in France with high know-how and understanding of outdoor and winter sports brands.
Starting with the signing ceremony, Eider will begin brand marketing, distribution, and product preparation.
Starting with the Fall/Winter (F/W) season next year, when preparations are complete, Snowleader plans to launch its business in earnest in the European market.
Outdoor fashion brand Eider announced on the 6th that the signing ceremony was held last month at the K2 Korea Group HQ in Gangnam-gu to announce the reverse entry into the European market, the homeland of the brand.
Eider is an outdoor brand started in France in 1962. K2 Korea Group brought Eider into Korea by signing the License Agreement in 2006.
Eider acquired Korea trademark rights in 2009 and global trademark rights in 2020.
An Eider official said, "It is meaningful in that it is reentering to Europe, the homeland of the brand.
As a result, “Korea, as the headquarters of global Eider, will introduce its brand identity to the world”
Regarding the selection of Europe as the first country to enter, he said, "In order to strengthen the originality of Eider and develop the brand value,
we decided that it is the first thing to stably develop Eider in Europe with a partner with a high understanding of the European outdoor market."
Snowleader SAS is a professional outdoor distributor established in France with high know-how and understanding of outdoor and winter sports brands.
Starting with the signing ceremony, Eider will begin brand marketing, distribution, and product preparation.
Starting with the Fall/Winter (F/W) season next year, when preparations are complete, Snowleader plans to launch its business in earnest in the European market.