K2KOREA GROUP is to launch new outdoor brand “NORDISK” next spring
- Date2022/09/06 10:58
- Hit 468
K2KOREA GROUP is to launch new outdoor brand “NORDISK” next spring
September 1, 2022
K2KOREA GROUP(CEO Young Hun Jung) is to launch new Danish outdoor brand “NORDISK” next spring.
NORDISK is the traditional outdoor brand started from 1901, Denmark, has received a lot of love from worldwide outdoor maniacs.
It also has high brand awareness in Korea with its iconic polar bear symbol, cotton tent, sleeping bag and etc.
K2KOREA GROUP will develop NORDISK as “premium lifestyle outdoor brand” targeting MZ generation, based on its strong camping identity.
For this, NORDISK will release two types of collections, “Spirit” line for glamping lifestyle, “Ambition” line for outdoor lifestyle.
The main collection will contain various types of products including apparel, shoes, accessories and camping items such as container box, cooler and etc.
NORDISK is already making a discussion with dealers to open about 40 stores in department stores and shopping malls.
NORDISK will show the products through K2KOREA’s own fashion platform K-VILLAGE and they are reviewing the partnership with famous e-commerce fashion platforms like MUSINSA too.
They will also make active marketing campaigns such as TV commercial.
Furthermore, K2KOREA will operate “NORDISK VILLAGE” where people can enjoy various outdoor activities like glamping.
“NORDISK VILLAGE” is a Scandinavian style glamping site, now operated in all over the world including Japan and Italy.
September 1, 2022
K2KOREA GROUP(CEO Young Hun Jung) is to launch new Danish outdoor brand “NORDISK” next spring.
NORDISK is the traditional outdoor brand started from 1901, Denmark, has received a lot of love from worldwide outdoor maniacs.
It also has high brand awareness in Korea with its iconic polar bear symbol, cotton tent, sleeping bag and etc.
K2KOREA GROUP will develop NORDISK as “premium lifestyle outdoor brand” targeting MZ generation, based on its strong camping identity.
For this, NORDISK will release two types of collections, “Spirit” line for glamping lifestyle, “Ambition” line for outdoor lifestyle.
The main collection will contain various types of products including apparel, shoes, accessories and camping items such as container box, cooler and etc.
NORDISK is already making a discussion with dealers to open about 40 stores in department stores and shopping malls.
NORDISK will show the products through K2KOREA’s own fashion platform K-VILLAGE and they are reviewing the partnership with famous e-commerce fashion platforms like MUSINSA too.
They will also make active marketing campaigns such as TV commercial.
Furthermore, K2KOREA will operate “NORDISK VILLAGE” where people can enjoy various outdoor activities like glamping.
“NORDISK VILLAGE” is a Scandinavian style glamping site, now operated in all over the world including Japan and Italy.