K2KOREA's Street Casual Brand 'NSAD' is out at the end of this month.
- Date2020/09/25 17:07
- Hit 1,992
2020-07-09
NSAD is a new project prepared by K2Korea Group for more than two years. The brand suggests street casual wear mood based on tech-wear.
It will open its own shopping mall at the end of this month and open its headquarters in Jagok-dong and its multi-shop store in Seongsu-dong. It will also enter major platforms such as MUSINSA from mid-August.
Above all, it is noteworthy NSAD is a brand targeting men in their 20’s and online rather than traditional fashion business like K2KOREA’ exiting brands: K2, Eider, W. Angle, and Dynafit.
It is going to focus on online market to men in their 20’s as its main target. The design is also aimed at a more minor and trendy consumer base than at the public.