not the highest one,
which is limited to only a few people
Mt. K2 located in the Karakoram Range is the second highest mountain
of the world followed by Mt. Everest (8,611 m). Climbing this mountain is
known to be more difficult than that of Mt. Everest, the highest one of the world.
K2 Brand was created based on the spirit of challenge perceived from
“Mt. K2, the steepest yet not the highest one, which is limited to only a few people!”
As the brand slogan “TECHNICAL OUTDOOR” represents,
we carry out incessant research to make products resistible to any rough outdoor
environment. Our products made through this process are able to protect the
climber’s body in the outdoor environment and keep the best physical condition
allowing the hardest challenges with the high-tech functional outdoor products.
Mt. K2, the steepest yet
not the highest one,
which is limited to only a few people
Brand K2
Mt. K2 located in the Karakoram Range is the second highest mountain of the world followed by Mt. Everest (8,611 m). Climbing this mountain is known to be more difficult than that of Mt. Everest, the highest one of the world.
K2 Brand was created based on the spirit of challenge perceived from “Mt. K2, the steepest yet not the highest one, which is limited to only a few people!”
K2’s Belief and Value
As the brand slogan “TECHNICAL OUTDOOR” represents, we carry out incessant research to make products resistible to any rough outdoor environment.
Our products made through this process are able to protect the climber’s body in the outdoor environment and keep the best physical condition allowing the hardest challenges with the high-tech functional outdoor products.
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Belief
Technical OutdoorProtect body in rough outdoor environment.
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Value
High-tech functional outdoor products
protect the climber’s bodyMakes customers feel proud of being an outdoor
expert. -
Business field
Provides products in all outdoor categories
such as hiking, trekking, walking, camping,
traveling and etc.Social contribution activities and campaigns
to spread healthy outdoor culture.
(Outdoor academy, K2 C&F,
Sponsoring expert, Schoolping and etc.)