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HISTORY
- 1901 The rise of Nordisk
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On March 20, 1901 Nordisk Fjerfabrik A/S (Northern Feather) was founded in Copenhagen by H.O. Lange – a 23 year old son of a danish grocer.
Based on the idea to buy and sell raw and semi-manufactured materials primarely related to feathers and down Nordisk Fjer developed rapidly into a world wide player.
- 1967 Focus on outdoor
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Realizing the importance of the growing outdoor market, the subsidiary Nordisk Fritid is founded in Malmö,
Sweden – and the goal is to produce products with high focus on innovation, quaity and functionality to the growing outdoor market.
This evolves into what later is known as Caravan – one of the first dedicated outdoor brands in the World.
- 1980 The first Outdoor Fashion Brand
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During the 80’s also cookware, footware, compasses, knifes and bike-bags were added, and Caravan becomes a full range outdoor brand.
Furthermore Caravan puts intensive focus on design and hereby becomes one of the first outdoor fashion brands in the world.
- 2005 A new beginning
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In 2005 Danish Erik Møller together with two others buys the company with a renewed focus on product development, logistics,
procurement and not least intense focus on the brand ”Nordisk” creates a strong platform for once again conquering the world – now under the brand name ”Nordisk”.
- 2010 Conquering the World
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Since 2010 focus has been on the many potential markets primarely in Europe and Asia, and with the establishment of a chinese office,
Nordisk are now able to control and optimise the entire value chain from production to the final destination in the shop.
- 2023 Developing business in Korea
- In 2023, K2 Korea Group launched ‘Nordisk Apparel’ in Korea, which is the second launch in Asia.